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Design and Applied Technology (Secondary 4-6)
47
(e) Scandinavian design
Scandinavian countries are very stable and
well developed economies after the World
War II. These countries have a long history
of putting people and society first in their
designs, which are called Humane style.
Ergonomics is an example.
A Scandinavian design – Nokia 6300 mobile phone
(f) Japanese Design
Industrial design has been developed late in Asia. After the World War II, Japan developed
its industrial design in the fastest pace among its Asian counterparts. Japanese designs today
enjoy prestigious status in the international market. Its rapid growth results from the
following:
(i) The close relationship with the US after the WW II has facilitated the country’s
rapid economic growth. Japan’s concentration on
economic development has led the country to
become an economic giant. Corporations like Sony,
Panasonic, Toyota, Honda and NEC have become
global players. Their products have strong influence
all over the world.
(ii) Japan’s cultural tradition emphasized on the team
play rather than the individual. People thus
emphasize more the company’s name than the
designer’s.
(iii) Japanese turn their limitations in space into space-
conscious designs, which are more pragmatic.
(iv) Japanese products’ innovation, design, production
quality, product reliability, pricing, service and
delivery have all been leading the American and
European industries in the past three decades.
A Japanese design – Sony
PlayStation 2
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